We built the identity, website, and brand guidelines for Analog Capital, a venture capital platform in Singapore spanning Analog Ventures, Analog Partners, and Analog Heritage.
Analog was founded by and for founders.

We spent time understanding a platform built by Jim Quismorio, a former Lehman Brothers banker who retired from Wall Street in 2012 to back founders directly, and designed an identity precise enough to hold three business lines under one clear system.

The result: a full visual identity for the whole group, two websites, a deck, and brand guidelines.