Brand identity, copywriting, and social tone for Ilegal Social Club
Ilegal is a social club for gastronomes — a rebellious little cantina serving Mexican tapas, natural wines, and unapologetically good taste. Loud, local, and just the right amount of wrong.
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We handled brand identity, copywriting, and social direction — shaping a tone that’s spicy, stylish, and a little bit lawless. Think late-night bites, bold wines, and a playlist that never goes quiet.
From neon menus to playful signage, the experience is built for rule-breakers with refined palates.