Brand identity, tone of voice, and launch strategy for Sista Dumpling

Sista Dumpling isn’t your typical Chinese — and that’s exactly the point. Bold, cheeky, and full of contrast, the brand blends tradition with attitude. We shaped an identity that breaks the rules visually and verbally, moving away from cliché reds and dragons toward something hotter, fresher, and made to be screenshotted.

🥟 Our work included creative direction, visual identity, and creative production — from social assets to takeaway packaging, merch goodies, and a voice that sticks.

From spicy slogans (Folding dumplings, not feelings) to visuals that pop, every detail was built for craveability. Because this isn’t just a restaurant — it’s a flavour drop.

Explore the project: @sistadumpling

Branding and Creative Direction by Bokchoy Studio Design by @mongadesign and @nomono.us