Brand identity, storytelling, and launch strategy for Dragon Academy

Dragon Academy was built with a bold ambition: to reimagine how the world learns Chinese. Through immersive storytelling, media, and gamified design, the platform transforms language learning into a dynamic, culturally rich journey — one that invites exploration, connection, and play.

🐉 Our work began at the intersection of story and system. We shaped a visual and narrative universe rooted in transformation — drawing from traditional idioms, modern learning psychology, and the visual language of movement and mythology. The brand had to feel fluent across worlds: educational but cinematic, culturally grounded but globally accessible.

As part of the launch, we designed and developed the Dragon Academy website — a digital experience that brings the world to life with clarity, motion, and emotional depth. It’s not just a homepage — it’s the opening chapter of the journey.

From the first logomark to Book One, from UI flows to platform strategy, every detail was designed to spark curiosity and build momentum. This wasn’t just a language app — it was a learning adventure with a soul. A new way to belong through language, meaning, and myth.

Explore the project:
dragonacademy.com
@dragonacademy_official
Stay tuned — the story continues.