Visual identity and consulting for Sun.Contemporary
A collaboration between Bokchoy and @sun.contemporary, developed through close dialogue and shared intention.
Sun.Contemporary is more than a gallery — it is a project space and art advisory shaped by clarity, curiosity, and curatorial rigour. Our role was to support and refine the vision: to create a visual identity that reflects the intellectual depth and contemporary energy at the heart of the project.
We worked closely with the founders to design a system that balances sharpness with subtlety — a language that can hold space for both institutional discourse and emerging perspectives. Typography leads with confidence; spacing breathes with intention. The brand architecture was designed to evolve — to support the fluidity between exhibition-making, artist support, and advisory work.
The result is an identity that doesn’t compete with the art — it frames it. Quietly, precisely, and with purpose.